All advertising, both exterior and interior on FallsRide buses, is contracted through Transit Advertising, Inc. Advertising on FallsRide transit buses is like advertising on a moving billboard that runs 14 hours a day and averages 250,000-350,000 impressions per week. Even better, bus advertising is one of the most affordable and effective advertising tools for businesses. They are billboards in motion. Your customers are a moving target – in their cars, on the streets, shopping around town. Transit Advertising puts your message where your customers will see it.